On the 13th of November, media have announced the launch of a new not-for-profit organisation, called Label for Recycling. Zero Waste City is very proud to support the launch of this organisation which aims to
- bridge the gap between manufacturers and recyclers, so manufacturers can design truly recyclable packaging, and
- make recycling easier for consumers, via a set of standardised on-pack labels.
Two major challenges have been identified in the waste management ecosystem:
- Consumers are unclear of what to and how to recycle, resulting in high contamination and loss of resources. In its article on 28th November 2018, Eco-Business revealed that 40% of the recyclables are directed to incineration due to contamination.
- Manufacturers are unaware of the local sorting and recycling capabilities leading to inaccurate labelling of their products.
Label for Recycling intent to resolve both issues via a two-part solution:
- Bridge the gap between manufacturers and recyclers via an online platform, called PREP, enabling manufacturers and brand owners to verify the recyclability of packaging in the local context.
- Remove confusion amongst consumers via a set of standardised on-pack labels strategically place on the packaging to make recycling easy for consumers
Label for Recycling is a member of the Singapore Packaging Agreement and will support the efforts to drive better recycling in Singapore and beyond!
Learn more by visiting Label for Recycling Asia website